Blog Post #1: Pandemic Uncertainty & Contacting Customers

Should We Call Customers?

Do they even want us to?

Many sales reps are nervous to contact customers during this pandemic.

Why?

They’re afraid to bother them.  They know that these are hard times and they assume that capital budgets are frozen and they don’t want bother the customer during this very difficult time.

But is that what customers really want?

This week, I spoke with Healthcare Technology manger (Biomed), for UHS, Chris Nowak, and he shared that the #1 problem he’s having with sales reps during this COVID crisis is a surprising one.

They aren’t showing up.  They aren’t calling.  They’re assuming that it’s NOT business as usual, and his team is having to actually search out their reps for information about buying things.

 Chris shared a lot more insight with my on the podcast, including:

• His top sales rep pet peeves

• Some great Zoom/virtual presentations he has attended recently and what made them great

• The buying process and how to navigate it from his perspective

• How sales reps can succeed in the medical device field

You can access the podcast here for all his insight and advice.