KEYNOTE

Katie Mullen offers keynote speaking and sales training on several topics

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Training and Keynote

Offered In-Person or Virtually

Personal Consultation, Small & Large Sales Teams

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The Golden Rule of Selling

One Hour Presentation

Ideal Audience: Sales Organizations targeted in business to business sales

Today’s customers are more complex than ever, especially in this post-Pandemic world we’re living in.  Financial and new quarantine challenges make it more important than ever that we don’t annoy and alienate our customers.  A savvy salesperson must always be thinking of ways to expand their funnel, rather than just selling to existing customers.  The problem is, cold-calling is scary, so how can sales manager motivate their team to consistently do the hard work of prospecting?  Katie Mullen will incorporate her research and help your sales reps have the confidence to make the call, ask for an online meeting, and present products effectively in a virtual world.  

Learning Objectives:

  • When is the best time to call a customer?

  • What should we say when we get them on the phone?

  • What should we NOT say?

  • How to set up a plan that works to ensure consistent cold-calling on a weekly basis


The Fine Art of Cold Call

One Hour Presentation

Ideal Audience: Sales Organizations targeted in business to business sales

Every sales professional should be spending time every week cold calling, and yet, research shows that most sales professionals are not only avoiding prospecting calls, they are actually scared to pick up that phone.  It’s called call reluctance, and it’s real.  This is a huge problem for sales management, because it’s almost impossible to build a territory or increase sales growth without cold calling.  

So how can sales reluctance be overcome?  By learning the skills needed to pick up the phone.  Cold calling is not a skill people are born with.  Some people might have more talent for it than others, but that’s not the same as skill.  As a sales manager, it’s vital that you motivate and empower your team to get really, really good at cold-calling and provide with them with skills they will need to be a huge success. 

Katie Mullen can help your sales team overcome not only their reluctance to pick up that phone, but the fear behind it.  How?  She will teach them the important skills they need, which will make it a whole lot less scary. 

Learning Objectives:

  • How to get around the gatekeeper

  • What to say once you get around the gatekeeper including extensive customer research

  • Call turn-offs to avoid

  • Strategic times to call to increase likelihood of success

  • Effective follow up strategy