SHOW NOTES
Episode 06: Interview with a Customer: Meet Kenny Brown, Biomedical Manager
In this episode, you’ll meet another customer, Kenny Brown. Kenny is a technical buyer, as the manager of the Biomedical Department at a large hospital, and he shares lots of pet peeves and the ultimate story about what to avoid in sales if you want a customer to like you.
Episode 05: Getting Around the Gatekeeper
In this episode, Katie Mullen explores an important step in the sales process: getting past the gatekeeper. She shares several strategies for how to get into the C Suite, as well as lower level management, strategies proven and tested over many years through thousands of calls.
Episode 04: Interview with a Customer: Meet Chris Nowak, Healthcare Technology Buyer – Part 2
Chris continues his insight from the previous episode, including advice for giving presentations, his advice on how to nurture a solid partnerships, pitfalls to avoid, LinkedIn advice, and more.
Episode 02: How to Create a Great Sales Script
In this episode, Katie explores the true “cold call”. That scary moment when you pick up the phone to introduce yourself to the customer for the first time. She share some of the top customer pet peeves. She will also share tips on how to avoid these and ideas on the right thing to say.